Why we changed the labels of the Valentino range.

Since we are not part of any Consortium, in 2019, after about 30 years of Valentino production, we were obliged to suddenly change the labels of the range. We were denied the possibility of using the wording "Riserva". In order to comply with the regulations in force and since it is a screen print, on some bottles it is possible to see the old label underneath the new one. The really important thing is that the Valentino has remained the same as always!

For more clarity, read the article from "La Stampa" published on 21/8/2019
Read the article >